As we begin to move out from the recent shutdown of society and many work environments, we have the unusual opportunity of redesigning our businesses without disrupting our processes, people and customers—because they are already being changed from a powerful outside force.

Without inertia pushing you in the direction you’ve always gone, you have a moment to decide where you want to be. You can provide new or updated processes, products or services. It’s an opportunity to rebuild your business into what you’ve always dreamed it could be, before all the little decisions you’ve already made have caught up with you.

It’s your time to consider:

• Before customers start buying, there’s a moment to redefine what you want to sell post-crisis.
• Before rehiring employees, there’s a window to consider which teammates exemplify your values the most, who deserves a more significant role, and who, perhaps, you’re better off without.
• Before bringing everyone back to work, there’s an opportunity to consider what kind of environment and culture you want to create.

Now is the time to re-evaluate everything you’ve done in the past and commit to building a more durable, valuable company for the future.